---
title: Agricarbon Joins Unreasonable Group
description: Agricarbon joins Unreasonable Group to scale up solutions in the green economy, enhancing global agriculture through advanced soil carbon measurement.
image: https://portal.agricarbon.co.uk/hubfs/Imported_Blog_Media/Screenshot-2024-05-07-at-15_32_47.png
---

 May 7, 2024 4:40:58 PM

# Agricarbon Joins Unreasonable Group to Accelerate Climate Impact

[ Rob Reed ](https://portal.agricarbon.co.uk/agricarbon-education-hub/author/rob-reed)

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Alongside 13 other growth-stage companies, Agricarbon has been selected to join the [Unreasonable Impact UK & Europe 2024 programme](https://unreasonablegroup.com/initiatives/unreasonable-impact/uk-europe), the world’s first global network focused on scaling up entrepreneurial solutions that will help employ thousands worldwide in the emerging green economy.

### Unreasonable Group: Pioneering Impact and Innovation

[The Unreasonable Group](https://unreasonablegroup.com/) is renowned for fostering growth-stage companies that pursue profitability whilst tackling the world’s most pressing environmental challenges. Agricarbon’s membership underscores the group’s commitment to nurturing ventures poised to make significant environmental impacts. As a member, Agricarbon gains invaluable access to a network of seasoned entrepreneurs, investors, and mentors committed to facilitating substantial global change.

![Unreasonable Group](https://portal.agricarbon.co.uk/hs-fs/hubfs/Imported_Blog_Media/Screenshot-2024-05-07-at-15_32_47-1024x559.png?width=1024&height=559&name=Screenshot-2024-05-07-at-15_32_47-1024x559.png)

### Agricarbon: Accurate Soil Carbon Measurement

Agricarbon is a company focused on accurate soil carbon measurement. This is achieved by collecting soil samples from agricultural and natural landscapes and measuring their carbon content to verify carbon removals.

Accurate data forms the foundation of a trusted carbon marketplace, supporting project developers, farmers, and businesses in sectors like agriculture, food, and finance, including Scope 3 decarbonisation and nature-based solutions.

Our service is operational across Europe and is [deploying its recent Series A](https://agricarbon.co.uk/series-a/) toward further expansion in North America (first client projects already underway). Agricarbon has already recorded more than 4 million tonnes of organic carbon in clients’ soils today (equivalent to >14.5 million tonnes of CO2), with a carbon removal potential of over 3,500,000 tonnes of CO2 by 2030.

![Unreasonable Group](https://portal.agricarbon.co.uk/hs-fs/hubfs/Imported_Blog_Media/1706175541799-1024x683-1.jpeg?width=1024&height=683&name=1706175541799-1024x683-1.jpeg)

### Annie is an Unreasonable Fellow

Agricarbon CEO Annie Leeson has become a [member of the Unreasonable Fellowship](https://unreasonablegroup.com/people/annie-leeson). Annie is a biochemist turned marketeer turned strategy consultant with 17 years of developing innovation and decarbonisation strategies for global corporates and cities. Annie is also trained in corporate coaching, leadership, culture, workforce engagement and productivity, and co-founded the global data business, Leesman Index, in 2010, which exited in 2022.

She co-founded Agricarbon in 2020 and recently completed a Series A fundraise to accelerate international expansion and develop a data-led commercial platform for soil health monitoring, a journey greatly enriched by the vast network of talented, generous and galvanised peers in this industry. 

[![](https://portal.agricarbon.co.uk/hs-fs/hubfs/Imported_Blog_Media/Screenshot-2024-05-07-at-15_24_32-1-540x1024.png?width=540&height=1024&name=Screenshot-2024-05-07-at-15_24_32-1-540x1024.png)](https://www.linkedin.com/posts/annie-leeson-1247a0_for-any-ceo-who-has-ever-felt-lonely-in-activity-7189548806374371328-l2Q9?utm_source=share&utm_medium=member_desktop)

### The Impact UK & Europe programme

The Unreasonable Group’s Impact UK & Europe programme is a unique initiative that brings together entrepreneurs at the forefront of creating impactful, scalable solutions to help address some of the world’s most pressing environmental and societal challenges.

This collaboration is designed to accelerate the growth of high-impact ventures that have the potential to employ thousands globally in the emerging green economy. The programme offers targeted support, mentorship, and access to a network of industry leaders and investors, fostering opportunities for these companies to scale their operations and increase their global impact.

Included in the 2024 cohort are:

- [Agricarbon](https://agricarbon.co.uk/)
- [Better Dairy](https://betterdairy.com/)
- [Chatterbox](https://www.chatterbox.io/)
- [Constellr](https://www.constellr.com/)
- [Enough Food](https://www.enough-food.com/)
- [Land Life](https://landlifecompany.com/)
- [Mimbly](https://www.mimbly.se/)
- [Nuada](https://nuadaco2.com/)
- [Qualis Flow (Qflow)](https://www.qualisflow.com/)
- [Shellworks](https://shellworks.com/)
- [Vertical Future](https://verticalfuture.com/)
- [Winnow](https://www.winnowsolutions.com/)

### Conclusion

Agricarbon’s induction into the Unreasonable Group marks a significant moment for the company and the broader soil carbon measurement sector. By aligning Agricarbon’s innovative technologies with the Unreasonable Group’s influential network, Agricarbon’s membership will contribute to the growing agenda for sustainable agriculture and climate resilience.

---

#### Read More:

- [Industry leaders back leading soil carbon removals solution: Agricarbon raises £9m of funding from climate, agri-tech and financial investors](https://agricarbon.co.uk/series-a/).
- [From Groundswell to Global: The Rising Importance of Soil Carbon](https://agricarbon.co.uk/soil-carbon-groundswell-to-global/)
- [MRV Protocol Requirements for Soil Carbon Projects](https://agricarbon.co.uk/education-hub/mrv-protocol-requirements-for-soil-carbon-projects/)
- [How New Tech Aims to Improve Soil Carbon Measurement – Farmers Weekly ](https://agricarbon.co.uk/soil-carbon-measurement-farmers-weekly/)
- [The Times: Start-up digs deep to put soil at the centre of net zero strategy](https://agricarbon.co.uk/the-times-start-up-digs-deep-to-put-soil-at-the-centre-of-net-zero-strategy/)

---

[![CTA](https://portal.agricarbon.co.uk/hs-fs/hubfs/Imported_Blog_Media/End-of-Blogpost-CTA-Aug-22-2024-02-23-38-5166-PM.png?width=900&height=315&name=End-of-Blogpost-CTA-Aug-22-2024-02-23-38-5166-PM.png)](https://agricarbon.co.uk/contact/)

[Press Release](https://portal.agricarbon.co.uk/agricarbon-education-hub/tag/press-release)

## Related posts

[![](https://portal.agricarbon.co.uk/hs-fs/hubfs/Imported_Blog_Media/Climate-Tech-Start-Up.png?height=200&name=Climate-Tech-Start-Up.png) ](https://portal.agricarbon.co.uk/agricarbon-education-hub/climate-tech-start-up-2023)

[Press Feature](https://portal.agricarbon.co.uk/agricarbon-education-hub/tag/press-feature)

## [Business Insider: Most Promising Climate Tech Start-ups of 2023](https://portal.agricarbon.co.uk/agricarbon-education-hub/climate-tech-start-up-2023)

[Rob Reed](https://portal.agricarbon.co.uk/agricarbon-education-hub/author/rob-reed) 

 Oct 19, 2023 6:11:46 PM

We are honored that Agricarbon has been spotlighted in Business Insider’s list of the most...

[ Read more ](https://portal.agricarbon.co.uk/agricarbon-education-hub/climate-tech-start-up-2023)

[Press Feature](https://portal.agricarbon.co.uk/agricarbon-education-hub/tag/press-feature), [Leadership](https://portal.agricarbon.co.uk/agricarbon-education-hub/tag/leadership)

## [The Times: Start-up digs deep to put soil at the centre of net zero strategy](https://portal.agricarbon.co.uk/agricarbon-education-hub/the-times-start-up-digs-deep-to-put-soil-at-the-centre-of-net-zero-strategy)

[Rob Reed](https://portal.agricarbon.co.uk/agricarbon-education-hub/author/rob-reed) 

 Aug 30, 2023 3:41:00 PM

This article was originally published in The Times’ Rising Stars Series, August 2023, and written...

[ Read more ](https://portal.agricarbon.co.uk/agricarbon-education-hub/the-times-start-up-digs-deep-to-put-soil-at-the-centre-of-net-zero-strategy)

[![](https://portal.agricarbon.co.uk/hs-fs/hubfs/Imported_Blog_Media/lovely-locations-e1673263084656.jpeg?height=200&name=lovely-locations-e1673263084656.jpeg) ](https://portal.agricarbon.co.uk/agricarbon-education-hub/soil-carbon-groundswell-to-global)

[Data](https://portal.agricarbon.co.uk/agricarbon-education-hub/tag/data), [Press Feature](https://portal.agricarbon.co.uk/agricarbon-education-hub/tag/press-feature), [Farmers Guide](https://portal.agricarbon.co.uk/agricarbon-education-hub/tag/farmers-guide)

## [From Groundswell to Global: The Rising Importance of Soil Carbon](https://portal.agricarbon.co.uk/agricarbon-education-hub/soil-carbon-groundswell-to-global)

[Dr. Harry Kamilaris](https://portal.agricarbon.co.uk/agricarbon-education-hub/author/dr-harry-kamilaris) 

 Jun 2, 2023 5:30:12 PM

Soil, in all its dynamic and complex beauty, has rapidly become a very attractive solution for...

[ Read more ](https://portal.agricarbon.co.uk/agricarbon-education-hub/soil-carbon-groundswell-to-global)

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